A Timeline of Online Shopping: Shopping Then – Part 1

The Internet was first commercialized in 1991 and with that began the first bouts of online shopping with Amazon and eBay leading the way in the industry. Amazon, founded by Jeff Bezos sold mostly books at the time while eBay was the first C2C platform for shoppers started by Pierre Omidyar. An online payment system […]

Gamification in eCommerce

The blooming scene of online shopping or e-commerce is currently one of the contemporary modes of shopping in this current day and age. With the current online market consisting of saturation of different types of brands, you will need a marketing strategy that stands out in order for your business to achieve lengths. On that […]

Steps to Market your Brand in the Sea of Online Advertising

You have a brand with your own colour and design. You know your market, your target audience, and consumers. Now, you are stuck because you don’t know how and what to do with all this information. Well, take a look below to see what are the steps to market your brand in the vast ocean […]

Digital vs Physical Marketplaces: Which is Better?

Not knowing what is best for your business can be tricky, especially when you’re contemplating between opening a physical store or an online shop, or even both. But there’s no need to dwell on it anymore because all you need to do is take a look below and weigh the pros and cons.  The Upper […]

Reduce Operating Costs by Minimising Food Waste

One of the best, yet often overlooked, ways to keep operating costs low is by reducing food wastage.  This can be achieved by conducting a Food Audit! A food waste audit’s primary function is to identify where the operation’s waste comes from as finding the source is the first step to reducing waste. There are […]