Digital Marketing: Getting Started

Beginner to Intermediate
3-Day / 6-Week Course
HRDF Claimable

Course Description

Businesses today are relying on digital growth. Whether you are an entrepreneur or an aspiring digital marketer, this beginner friendly course will provide you with the fundamentals of digital marketing.

The step-by-step framework is designed together with industry professionals having years of experience in managing clients from multinational companies. This course can help you understand the key components in a successful digital marketing strategy to get the results you intend for your business or brand.

By the end of this course, you will be able to think like a digital marketer and design digital campaigns that resonate with your target audience.


Class Details

4th October -
6th October 2023


OpenAcademy Classroom @ Ara Damansara
Course Fee

Course Outline

Define digital marketing while exploring its current and future landscape.
Define market segments (industry) and the roles marketing have in each industry segment.
Define target audience, build target persona, and consumer empathy map.
Understanding the digital customer funnel.
Developing a digital customer journey.
Map out customer journey - planning, strategic and tactical.
Mark out customer touchpoint across various digital platforms and channels.
Understanding the content strategy framework.
Assessing which content marketing strategy meets specific marketing and business goals.
Develop the relevant messaging, core content and micro content.
Populating content calendar with key messages and distribution.
Outline the process for planning, strategising and executing social ad campaigns.
Identify ad data available on each platform and how it can be used.
Understanding what is UTM-coded links and Facebook pixel.
Analysis of key metrics (results) and optimise paid social strategies across different platforms.
Steps on data extraction from Facebook, Instagram and Google Analytics
Understanding the importance of tracking for data sources
Knowing which data and metrics is relevant to the platform.
Understand valid statistical techniques when analysing data from different data sources.
Best practices for search engine optimisation (SEO).
Identifying keywords and their use for marketing growth.
Improve page ranking for relevant terms.
Using keyword research tools and formulate SEO tactics for web content.

What's Included

Theory and coaching sessions
Alumni support & discounts
Soft copy of learning materials
Priority pass invitation to events
Digital certificate of completion

Meet Your Trainers

Xien Puo

Founder of DriveFunnels

XP runs DriveFunnels, a digital performance agency, with the goal of creating and optimising digital customer acquisition journey for brands. His goal is to empower marketers through training by distilling digital acquisition into structural frameworks that will be handy and applicable for various marketing challenges.

Celine Ting

Managing Director of OpenAcademy

Celine has led digital projects across various industries assisting brands in developing digital strategies, understanding digital media and also up-skilling digital competencies. She speaks at various events held by universities, startup events and is also a panel consultant on The Business Radio Station (BFM).

Daryll Tan

Co-Founder of OpenMinds™ and Founder of FeedForward

Daryll was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, and a subject matter expert at BFM Radio.

Jan Wong

Co-Founder of OpenMinds™

Listed in Forbes 30 Under 30 Asia 2017, Jan has been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.

Brands And Companies we have had the pleasure to up skill with