Social Filters: AR Shopping

The new in-trend — Augmented Reality in shopping and retail. AR shopping enables customers to engage with brands and products via digital experiences that allow them to try on, try out, interact, or personalize their product virtually. (Deloitte Insights) Different brands are starting to implement this fresh way of bringing shopping to a more realistic […]

Online Marketplaces

Online marketplaces are a type of e-commerce platform where products or service information is provided by third parties. It is often known as an electronic marketplace. Whether it is a website or an app, online marketplaces facilitate shopping from various sources however it does not own any inventory, their business is present to other people’s […]

Fast Forwarding Digital Adoption Amidst The Pandemic

Before the pandemic, businesses and companies alike were afraid to dip into digital transformation and adoption. This was due to the potential challenges that business owners will reasonably face.  The main challenges include:-  – The Lack of Funding: Smaller businesses and startups still lack the necessary financials to implement good and functional software needed to […]

You Don’t Need to Collect Personal Data

The collection of personal data has been an occurring concern in the 21st century, especially with the advancement of technology, many internet users have put a lot of consideration in protecting their personal data and constantly improving in methods to prevent data breach and the leak of private data.  But have you ever thought on […]

Halal E-Marketplaces

As brands transition online, halal brands and practitioners are seeing the need to meet the needs of their consumers online as well as such creating the concept of a halal e-marketplace. It exists to provide reassurance for those who practise the consumption of halal products as a lifestyle and to educate those who are not […]

What is E-Commerce Personalization?

Online shoppers nowadays are spoilt with choice. With no shortage of e-commerce sites to choose from, your virtual patrons will expect nothing short of an exceptional experience when shopping on your website. This is where personalisation will help you stand out. But what exactly is e-commerce personalization? Imagine entering a shop and the employees are […]

Security of Online Payment Systems

Online Payment Systems have gathered more traction as e-commerce has boomed over the years. What started with payment gateways as PayPal has now evolved to various payment methods like E-Wallets and QR codes. Some of the more commonly used and preferred online payment methods include credit/debit cards, mobile payments, online bank transfers, e-wallets, and prepaid […]

A Timeline of Online Shopping: Shopping in the Future – Part 3

Growth catalysts like the Digital Free Trade Zone (DFTZ) which was initiated by the Malaysian Digital Economy Corporation (MDEC), which is also commissioned by the government will also see the furtherance of the e-commerce industry. It’s been set to provide boosts to SMEs and help them market themselves with expertise provided by Alibaba which potentially […]

A Timeline of Online Shopping: Shopping Now – Part 2

With as many as 63% of active online shoppers as of 2019, eCommerce has boomed and become an integral part of a Malaysian’s lifestyle. The expenditure in e-commerce grew by 24% in 2019 that even the government has recognized the significance of it and has made the growth of the online company a national priority. […]