Day 02

Day 02

Ad Buying - Planning

Outline the process for planning, strategizing and executing social ad campaign.

Create and manage a social ad campaign on Facebook and Instagram.

Identify data (results) available on each platform and how it can be used.

Analysis key metrics (results) and optimise paid social strategies across different platforms.

Ad Buying - Remarketing

Plan and determine lifecycle marketing strategies.

Map content and channels to the customers' lifecycle.

Plan, execute and measure remarketing campaigns.

Gain basic findings from remarketing data source.

Understanding Analytics - Facebook, Instagram and Google Analytics

Data extraction from all Social Media platforms.

Track (monitor) and modify digital content across social platforms.

Understanding which data is relevant to different platforms.

Moving forward plans for different platforms.

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