Day 01

Defining Digital Marketing, explore current and future landscape.

Define market segments (industry) and the roles played in marketing in each segments.

Define target audience (TA), build a target persona and consumer empathy map.

Develop a marketing strategy to increase targeted reach of the content.

Determine the role of community management in social media marketing.

Outline the process for developing content campaigns (content calendar).

Populating content calendar with key messages, content mapping, distribution and measurement.

Developing a customer journey and mark out customer touchpoints.

Create tactics for planning and controlling marketing spend according to business objective.

Defining which platforms suits the different campaign