Personal Branding

Beyond The Profile: Personal Branding on LinkedIn

120

Your LinkedIn Brand Starter Kit! Ling Yah guides you on building a strong presence, engaging meaningfully, and creating content that reflects your unique perspective. Turning your profile into a professional asset.

Beyond The Profile: Personal Branding on LinkedIn Cover Image

What you'll learn

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28 videos on all you need to build a strong personal brand on LinkedIn.

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Learn the strategies Ling Yah uses to grow your network, expand your reach, and get noticed by the right people.

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Future discounts for all things OpenAcademy related.

What's Included

  • 6 Course Series
  • 28 Videos, Learn At Your Pace
  • Get Full Lifetime Access
  • Detailed walkthrough on how to navigate the platform
  • OpenAcademy Exclusive Deals & Discounts
  • Course Information

    Course Length

    120 Hours

    Bundles

    7 bundles

    Instructor
    • Ling Yah
    Language
    Subtitle
    Category
    Price
    English
    English
    RM 199

    Inside this lesson plan

    Personal Branding: The Essentials Cover Image
    Personal Branding: The Essentials Cover Image
    3 Series
    |
    14 Min

    Your personal brand isn’t optional. Ling Yah explains how it’s formed daily and how to take control of it without self-doubt holding you back.

    Personal Branding 101

    Personal Branding Is Your Edge

    Debunking Myths: Age, Imposter Syndrome, and More

    Optimising Your LinkedIn Profile Cover Image
    Optimising Your LinkedIn Profile Cover Image
    4 Series
    |
    23 Min

    New to LinkedIn? This bundle is your launchpad! Learn to explore the platform, show up confidently, and start building a profile that actually gets noticed.

    Navigating LinkedIn: A Quick Tour

    First Impressions Count On LinkedIn

    Optimise Your Profile For Maximum Impact

    Level Up: Featured and Experience Sections & Company Page

    The Art of Strategic Engagement Cover Image
    The Art of Strategic Engagement Cover Image
    5 Series
    |
    23 Min

    LinkedIn doesn’t have to be intimidating. Ling Yah shares how to go from lurking in the shadows to confidently connecting, commenting, and building a network that works for you.

    Understanding The Three LinkedIn Levels

    Level 1: Lurking Done Right

    Level 1.1: Creating a Quality Feed

    Level 2: Engagement & Etiquette

    How LinkedIn’s Algorithm Works

    Becoming a Thought Leader Cover Image
    Becoming a Thought Leader Cover Image
    7 Series
    |
    31 Min

    Ready to level up your LinkedIn? Ling Yah shows how to turn your story, voice, and perspective into content that builds influence, sparks conversations, and positions you as someone people want to listen to.

    Level 3: Becoming a Thought Leader

    Finding Your WHY

    The Pillars That Build Your Brand

    Find And Reach Your Target Audience

    Three Types Of Stories To Share

    Craft Your Autobiography

    How To Find Your Hidden Interests

    The Anatomy of Great Content Cover Image
    The Anatomy of Great Content Cover Image
    5 Series
    |
    16 Min

    Master the anatomy of a great post. Ling Yah shares how to turn your experiences and lessons into LinkedIn stories that hook, resonate, and stick with your audience.

    The Anatomy Of High-Impact Posts

    The Anatomy of a Great Hook

    The Anatomy of a Great Hook (Part 2)

    In Action: Your Origin Story

    In Action: Industry Insights

    The Art of Longevity Cover Image
    The Art of Longevity Cover Image
    3 Series
    |
    9 Min

    Building a personal brand isn’t a sprint. Ling Yah shows how to stay consistent, breathe new life into your content, and kickstart your momentum with a simple 48-hour action plan.

    Secrets to Sustainability

    Repurposing Your Content

    Your 48-hour action plan

    Meet Your Instructor, Ling Yah! Cover Image
    Meet Your Instructor, Ling Yah! Cover Image
    1 Series
    |
    4 Min

    From lawyer to LinkedIn strategist, Ling Yah shares how to turn curiosity and viral moments into a strong personal brand while overcoming fear and self-doubt.

    Meet Your Instructor, Ling Yah

    Get to know your instructor

    Ling Yah Avatar

    Ling Yah

    Personal Branding Strategist, Writer & Podcaster (based on LinkedIn profile)

    Former lawyer turned explorer of ideas, Ling Yah took her ‘Year of Yes’ in 2023/4, diving into podcasting, newsletters, YouTube, and LinkedIn strategy. She runs So This Is My Why, helping people build personal brands and some clients became LinkedIn Top Voices or went viral with millions of impressions. Featured on Business Insider, Tech in Asia, and The Late Late Show with James Corden, she loves reverse-engineering success, sharing learnings, and connecting with inspiring people worldwide. From trekking Everest Base Camp during lockdown to navigating the startup and VC world, she’s on a mission to turn curiosity into impact.
    Show

    How to Start Your Creator Journey?

    You are literally 3 steps away from the ultimate LinkedIn strategies! Follow these easy steps to learn from Ling Yah now!

    1

    Purchase

    Purchase Beyond the Profile: Personal Branding On LinkedIn series now!
    2

    Download

    Follow the steps after purchasing the series.
    3

    Learn

    Voila! You now have access to learn directly from Ling Yah. Time to be strategic on LinkedIn in 2026!

    Frequently Asked Questions

    Q: Who is this series for?

    This series is perfect for anyone looking to build a strong personal brand and stand out on LinkedIn.
    • There will be 28 short videos, each 2 to 5 minutes long, packed with practical, no-fluff strategies for personal branding.
    • Future discounts for all things OpenAcademy related.
    This series is exclusively available on the OpenAcademy app. To start watching, simply download the app from the App Store or Google Play!
    OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

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