Digital Marketing: Getting Started

Beginner to Intermediate
4-Day / 6-Week Course
HRDF Claimable

Course Description

Businesses today are relying on digital growth. Whether you are an entrepreneur or an aspiring digital marketer, this beginner friendly course will provide you with the fundamentals of digital marketing.

The step-by-step framework is designed together with industry professionals having years of experience in managing clients from multinational companies. This course can help you understand the key components in a successful digital marketing strategy to get the results you intend for your business or brand.

By the end of this course, you will be able to think like a digital marketer and design digital campaigns that resonate with your target audience.

Online

Class Details

1st November -
8th December 2022

Sessions:

Tuesday (Theory sessions) 5pm-7pm
Thursday (Coaching sessions) 5pm-6.30pm
Online
Online via Zoom Call

Course Outline

What's Included

Theory and coaching sessions
Alumni support & discounts
Soft copy of learning materials
Priority pass invitation to events
Workbook
Digital certificate of completion

Meet Your Trainers

Celine Ting

Managing Director of OpenAcademy

Celine has led digital projects across various industries assisting brands in developing digital strategies, understanding digital media and also up-skilling digital competencies. She speaks at various events held by universities, startup events and is also a panel consultant on The Business Radio Station (BFM).

Daryll Tan

Co-Founder of OpenMinds™ and Founder of FeedForward

Daryll was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, and a subject matter expert at BFM Radio.

Jan Wong

Co-Founder of OpenMinds™

Listed in Forbes 30 Under 30 Asia 2017, Jan has been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.

Brands And Companies we have had the pleasure to up skill with

Hear From Our Happy Students

“Practical & Informative”

Amin Rahmat, KL Hop On Hop Off

Practical, informative and convenient learning in a relaxing environment. Trainers are well-informed on the company's background.

“Relevant Content”

Yee Ling, Skin Lab

Updated and relevant content with a great mix of practical and theoretical learning.

“Essential Skills and Knowledge”

Palani Muthu, Touch N’ Go

I have learnt more in-depth on target audience and funnel-driven marketing which are essential for a digital marketer. Now, I am able to define the consumer empathy map and identify my consumer persona.