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Content Creation 101

Creating a Facebook page is the first step but also the easiest step!

Maintaining a social media page, however, can be tricky and time consuming.

How often should I be posting? I’m not a graphic designer, what do I do?

How do I create content that is relevant for my audience?

These are some of the questions that will be answered during this course!

What You’ll Be Learning

26th February 2020

Content Planning
  • Determine the objective of your content.
  • Distinguish best practice and approaches for the primary social platforms utilised.
  • Determining content pillars, platforms, posting schedule and resource.
Content Management
  • Outline the process of developing content – content calendar. 

  • Determining SOPs for content sharing, visual storage and optimization.
  • Community management planning and preparation.
  • Look into features and tools from respective platforms to assist with content management.
Copy Writing
  • How to research and uncover an idea and expand on it.
  • Steps to writing effectively for social media platforms, blogs and articles.
  • How is it different from normal writing.
Visualisation
  • Types of visuals and visual content gathering.
  • Basics of phone photography.
  • Photo editing tools

Hear from our Students!

Speak with a Course Consultant!

Gain access to our friendly team to further understand our educational offerings and request for special Enterprise and / or Student packages.

Meet Your Trainers

Learn from skilled instructors with professional experience in the field.

CELINE TING

Digital Consultant, Head of OpenAcademy

Celine currently manages OpenAcademy, the brainchild of OpenMinds™, with the goal to build a real unbiased learning experience for students, SMEs and entrepreneurs. She has led digital projects across various industries. She has spoken at various digital events held by universities and is also a panel consultant on The Business Radio Station (BFM) as a representative of OpenMinds and a resident trainer of OpenAcademy.

BRIAN SIEW

Creative Director of OpenMinds

Having close to 10 years of working experience in the creative industry. As the Creative Director; Graphic Design, Photography, Videography, Augmented Reality, 3D Graphics are just a few of the platforms where he has been pushing the boundaries of creative implementation in Digital Marketing. This experience has seen him embark on various range of the creative landscape in Malaysia and in Hong Kong.

Your Questions, Answered

We’ve got the answers. Get the details on how you can grow in this course!

#1

Why should I join this workshop?

As the saying goes, content is key! Even with an amazing brand, it’s important to not only tell your story but also tell your story effectively.

#2

Who is this workshop for?

Doors are open to all beginners with little to no prior knowledge on content creation! You do not need to be a graphic designer to join this course! Get ready to learn alongside students, graduates, designers, entrepreneurs, startup owners or, passionate individuals like you.

#3

What’s the learning outcome?

Individuals will be able to properly create a content strategy, manage content for their brand. Individuals will be able to learn the basics of copy writing as well using tools easily accessible to create content for their brand’s social media platforms.

#4

What are my payment options?

The amount payable for this course is *MYR 700 (early-bird price – MYR500) per student.

*Fees are refundable up till 5 working days before the course commences

#5

Is this course HRDF claimable?

Yes, it is! So do let us know if you would like to do so, and we will prepare the necessary documents!

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What Is
OpenAcademy?

OpenAcademy is the brainchild of OpenMinds, a data-driven martech consultancy company based in Malaysia and Hong Kong. It is launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, graduates, startups and business owners to learn directly from industry professionals working in the field to give a real peek inside any industry.

 

Our past workshops include a 13-week course in Digital Marketing as part of our Breaking Down series, ‘Build A Simple Game’ Tech workshop and the most recent CSS workshop for Intermediates. For upcoming courses, join our newsletter below and follow us on social media to get the latest updates.

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