Work Culture

When Sales Says A, Marketing Says B

3 Series
When Sales Says A, Marketing Says B Cover Image

Who is this for?

  • Individuals leading a sales or marketing team
  • Marketers and salespersons

Why is this important?

  • To avoid confusion to the public
  • To reduce frictions in decision-making

Inside this series

When Sales Says A, Marketing Says B Cover Image
When Sales Says A, Marketing Says B Cover Image

Understanding Each Others’ Roles and Responsibilities

The Impact of Misalignment in Messaging

Working on Messaging Together

Get to know your instructor

Juinn Tan Avatar

Juinn Tan

APAC Marketing Manager at a Stealth Startup

An infinite learner and deep thinker, Juinn’s skills throughout almost a decade in marketing are focused on Demand Generation, Product Marketing and Content Marketing. With a background in Mathematics, she approaches building Marketing strategies that are experimental in nature and has a high impact on revenue.
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