Content Creation

Insights and Algorithms

4 Series

You don’t need to “guess” what works anymore. This session explores how to use data, analytics, and algorithms to grow your presence testing content, spotting what works on each platform, and learning to leverage data without fear.

Made just for?

Aspiring or emerging content creators ready to start building strong foundations in growing your personal or online brand.
Creators who want to learn the basics of landing brand deals, data analytics, algorithms and monetisation without compromising their authenticity.
Digital storytellers looking for no fluff strategies to improve their production skills, get noticed and turn content into real income.

What you'll learn?

You will pick up tips and tricks when it comes to monetising your content, working with brands and negotiating deals.
You'll learn of ways to design and build an online brand of your own, where authenticity is upheld without sacrificing commercial appeal.
You'll learn of how to start your brand and grow your voice online towards creating a niche persona of your own.

Inside this series

You don’t need to “guess” what works anymore. This session explores how to use data, analytics, and algorithms to grow your presence testing content, spotting what works on each platform, and learning to leverage data without fear.

Choosing Your Platform

The Importance of AB Testing

The Algorithm – What Is It & How To Use It

What Are Analytics, and What Can It Do?

Get to know your instructor

Shermaine Wong

CEO & Co-Founder of Cult Creative

Shermaine Wong is the co-founder of Cult Creative, the networking and job platform dubbed a “LinkedIn for creatives.” With over a decade of experience in branding, communications, and experiential events, she has worked with global giants including Disney, Adidas, Cartier, and Airbnb. Before Cult Creative, Shermaine founded Tish Events, designing large-scale experiences for luxury and lifestyle brands. When the pandemic hit, she pivoted—launching Cult Creative to empower freelancers and connect creative talent with opportunities across Southeast Asia and beyond. Today, with over 10,000 downloads and 400+ employer brands on board, Shermaine continues to champion borderless opportunities for creatives, pushing Malaysia’s creative industry onto the regional stage.

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