Content CreationDigital Marketing

Fundamentals of Digital Marketing

  • 12 Mins
5 Series
  • English

Before diving head first into digital marketing, it's important to understand the fundamentals! Here, Jan will guide you through the 3 main things that make up the fundamental know-hows to digital marketing.

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Inside this series

Fundamentals of digital marketing cover image
Fundamentals of digital marketing cover image

Before diving head first into digital marketing, it’s important to understand the fundamentals! Here, Jan will guide you through the 3 main things that make up the fundamental know-hows to digital marketing.

Welcome to DM100

What is Digital Marketing?

Audience Profiling

Understanding Customer Behaviour

It’s Quiz Time!

Get to know your instructor

Jan Wong Avatar

Jan Wong

Founder of OpenMindsâ„¢

A Forbes 30 Under 30 honoree and three-time TEDx speaker, this serial entrepreneur founded eight businesses, starting at age 17. He is also an author, university lecturer, certified e-commerce consultant, and serves on several academic advisory boards while mentoring new ventures.
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