Content Creation

Make it Make Cents

121

Whether you're just getting started or already dabbling in content creation, this series is your ultimate guide to building strong foundations, levelling up your skills, and turning your content into coin. From finding your voice, cracking the algorithm to landing brand deals without selling your soul, this practical, no-fluff course is made for modern-day creators who want to grow, get seen, and make their mark while still staying true to who they are.

Make it Make Cents Cover Image

What you'll learn

Lesson Plan What You'll Learn Icon Videos

43 videos on all you need to build strong foundations for your personal or online brand.

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From analytics to audience insights, gain the skills to work smarter, not harder.

Lesson Plan What You'll Learn Icon Discounts

Future discounts for all things OpenAcademy related.

What's Included

  • 8 course series
  • 43 videos, learn at your pace
  • Get full lifetime access
  • Insider access to industry insights
  • Future discounts for all things OpenAcademy related
  • Course Information

    Course Length

    121 Hours

    Bundles

    9 bundles

    Instructor
    • Ceddy Ang
    • ,
    • Shermaine Wong
    Language
    Subtitle
    Category
    Price
    English
    English
    RM 199

    Inside this lesson plan

    Meet The Instructor, Ceddy & Shermaine! Cover Image
    Meet The Instructor, Ceddy & Shermaine! Cover Image
    3 Series
    |
    7 Min

    From finding your voice and building a brand to turning creativity into a sustainable career, this bundle gives you a peek into the insights and lessons every creator needs to know.

    Meet Ceddy Ang

    Ceddy’s Journey

    Meet Shermaine Wong

    Getting started cover image
    Getting started cover image
    6 Series
    |
    18 Min

    What is good content? Should you follow every trend? We’ll dive into the basics of content creation—from what makes something go viral to finding your “why.” Ceddy shares his journey, giving you inspiration and guidance to start your own.

    What Makes Good Content?

    Do Trends Matter?

    Choosing Your Niche

    Reaching & Building An Audience

    Clickbait & Going Viral

    You Need To Know WHY

    The content creation process cover image
    The content creation process cover image
    10 Series
    |
    32 Min

    In this bundle, we’ll explore the creation process. No fancy gear needed—just knowing what to look out for. Ceddy shares his process, from sparking ideas to shooting with audience in mind and editing fast without fuss.

    Negotiating With Clients

    Content Creation Development & Planning

    Content Creation Development & Planning – For Clients

    Should I Use AI For My Content

    Scripting

    Shooting Content

    Editing

    Playing With Text, Audio & Music

    Common Mistakes In Creating Content

    Do You Need a Signature?

    Finding your voice cover image
    Finding your voice cover image
    6 Series
    |
    15 Min

    What do you want to be known for? We’ll dive into developing your voice—finding what matters to you, handling backlash, and using your voice to stand out in the crowded sea of creators online.

    Developing Your Voice

    The Weight Of An Opinion

    Performance vs Voice

    Can a Voice Evolve?

    Finding a Balance

    What is Your Voice?

    Branding cover image
    Branding cover image
    4 Series
    |
    16 Min

    A unique personal brand helps creators stand out. But how do you build one that’s right for you? Ceddy shares his journey and tips, covering the practical side of branding from content style to even your wardrobe.

    What Is A Brand?

    How To Develop Your Own Brand?

    Does Your Brand Translate to What You Look Like?

    Your Brand While Working With Others

    Making coin/getting paid cover image
    Making coin/getting paid cover image
    4 Series
    |
    7 Min

    Content creation is a passion, but it should pay too! In this bundle, Shermaine explores how to monetise your craft from setting rates and negotiating with brands to working with agencies to grow faster and build sustainable income.

    Pathways To Getting Paid!

    Are There Industry Rates?

    Choosing The Right Jobs & Saying No

    When Can I Ask For More Money?

    Working with brands cover image
    Working with brands cover image
    4 Series
    |
    6 Min

    A big part of earning through content creation is working with brands. Shermaine shares what brands look for and how you can start collaborating quickly while keeping your worth intact and building partnerships that last.

    What Do Brands Look For In Content Creators?

    Making The First Move

    Portfolios

    Tips For Working With Brands

    Insights and algorithms cover image
    Insights and algorithms cover image
    4 Series
    |
    8 Min

    You don’t need to “guess” what works anymore. This session explores how to use data, analytics, and algorithms to grow your presence testing content, spotting what works on each platform, and learning to leverage data without fear.

    Choosing Your Platform

    The Importance of AB Testing

    The Algorithm – What Is It & How To Use It

    What Are Analytics, and What Can It Do?

    Business skills cover image
    Business skills cover image
    5 Series
    |
    12 Min

    If you’re earning from content, it’s time to treat it like a business. Shermaine covers the essentials from contracts and protecting your income to invoices and paperwork so you can safeguard your work and build a sustainable career.

    Contracts, Agreements and Why They Matter

    Invoices and Why They Matter

    Working With Agencies

    A Successful Partnership

    Who Is Cult Creative and How You Can Get Involved

    Get to know your instructor

    Ceddy Ang Avatar

    Ceddy Ang

    Host & Content Creator

    Ceddy Ang is a content creator, host, and entertainer whose mix of honesty, humour, and sharp commentary has won him a loyal audience online and beyond. From viral food videos to national TV hosting gigs like The Hardest Singing Show, Gimme The Mic, and Innovathon, Ceddy brings charisma and wit to every stage. In 2024, he broke new ground as the narrator of Peter and the Wolf at Dewan Filharmonik PETRONAS, marking his crossover into the performing arts. Beyond entertainment, he’s a vocal advocate for mental health, digital culture, and social awareness, using his platform to spark conversations with empathy (and a little sass)
    Show
    Shermaine Wong Avatar

    Shermaine Wong

    CEO & Co-Founder of Cult Creative

    Shermaine Wong is the co-founder of Cult Creative, the networking and job platform dubbed a “LinkedIn for creatives.” With over a decade of experience in branding, communications, and experiential events, she has worked with global giants including Disney, Adidas, Cartier, and Airbnb. Before Cult Creative, Shermaine founded Tish Events, designing large-scale experiences for luxury and lifestyle brands. When the pandemic hit, she pivoted—launching Cult Creative to empower freelancers and connect creative talent with opportunities across Southeast Asia and beyond. Today, with over 10,000 downloads and 400+ employer brands on board, Shermaine continues to champion borderless opportunities for creatives, pushing Malaysia’s creative industry onto the regional stage.
    Show

    How to Start Your Creator Journey?

    You are literally 3 steps away from the ultimate creator guidebook! Follow these easy steps to learn from Ceddy & Shermaine now!

    1

    Purchase

    Purchase Make It Make Cents series now!
    2

    Download

    Follow the steps after purchasing the series.
    3

    Learn

    Voila! You now have access to learn directly from Ceddy & Shermaine. Time to turn your content into real income!

    Frequently Asked Questions

    Q: Who is this series for?

    This series is perfect for modern-day creators who want to grow, get seen, and cash in while staying true to themselves.
    • There will be 43 short videos, each 2 to 5 minutes long, packed with practical, no-fluff strategies for content creation, growth, and monetisation.
    • Future discounts for all things OpenAcademy related.
    This series is exclusively available on the OpenAcademy app. To start watching, simply download the app from the App Store or Google Play!
    OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

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