Content CreationDigital Marketing

DM100: Kickstart Your Digital Marketing Journey

145

Dive into the essentials of digital marketing with insights from industry pros! From mastering the fundamentals, what digital marketing entails to busting myths, this series will take your digital marketing game to the next level.

DM100: Kickstart Your Digital Marketing Journey Cover Image

What you'll learn

Lesson Plan What You'll Learn Icon Videos

66 videos packed with everything you need to know about digital marketing!

Lesson Plan What You'll Learn Icon Invite

Quizzes at the end of each chapter to help review and test what you’ve learned.

Lesson Plan What You'll Learn Icon Discounts

Future discounts for all things OpenAcademy related.

What's Included

  • 11 course series
  • 66 videos, learn at your pace
  • Get full lifetime access
  • Quizzes at the end of each chapter
  • Future discounts for all things OpenAcademy related
  • Course Information

    Course Length

    145 Hours

    Bundles

    11 bundles

    Instructor
    • Jan Wong
    • ,
    • Celine Ting
    • ,
    • May Lee
    • ,
    • Michelle Phang
    • ,
    • Nikita Wong
    • ,
    • Daryll Tan
    Language
    Subtitle
    Category
    Price
    English
    English
    Rm 50

    Inside this lesson plan

    Fundamentals of digital marketing cover image
    Fundamentals of digital marketing cover image
    5 Series
    |
    12 Min

    Before diving head first into digital marketing, it’s important to understand the fundamentals! Here, Jan will guide you through the 3 main things that make up the fundamental know-hows to digital marketing.

    Welcome to DM100

    What is Digital Marketing?

    Audience Profiling

    Understanding Customer Behaviour

    It’s Quiz Time!

    Misconceptions of digital marketing cover image
    Misconceptions of digital marketing cover image
    7 Series
    |
    11 Min

    Think digital marketing is just about social media posts? With Celine’s industry insights, dive into the truths that shatter common misconceptions and reveal the real power behind successful online strategies.

    Digital Marketing Misconceptions

    Digital Marketing is Easy & Quick

    Content ain’t King

    You Need to be Everywhere

    Huge Traffic Means Success

    Traditional Marketing is Irrelevant

    It’s Quiz Time

    How to create quality content cover image
    How to create quality content cover image
    6 Series
    |
    9 Min

    Are you ready to unlock the secrets behind creating compelling content? From understanding your audience’s needs to mastering the nuances of storytelling, Celine will guide you through every step of the process!

    Creating Quality Content

    Understand Your Objectives

    Know Your Audience

    Choose the Right Content

    Can’t Create? Then Curate!

    It’s Quiz Time!

    Diving into ads cover image
    Diving into ads cover image
    6 Series
    |
    9 Min

    Uncover the secrets to crafting ads that captivate, convert, and make a lasting impact. In this bundle, May will equip you with the knowledge to elevate your ad game to the next level. Don’t miss out on mastering the art of digital ads!

    It’s Quiz Time!

    The Power of Paid Ads

    Planning Your Paid Ads Strategy

    Crafting the Perfect Ad

    Maximum Impact Ads

    Mastering Paid Ads

    Unlocking the secrets of digital analytics cover image
    Unlocking the secrets of digital analytics cover image
    8 Series
    |
    10 Min

    Are you ready to make analytics your new best friend? Michelle will guide you through the realm of analytics, uncovering secrets that can transform your digital strategy!

    Analyse it! Digital Analytics

    Analyse it! Digital Analytics

    Never Ignore Analytics!

    Digital Analytics: Best Practices

    Metric Magic: Boosting Awareness!

    Metric Magic: Sales & Loyalty

    Unlock the Secrets of Digital Analytics

    It’s Quiz Time!

    All about search engine optimization (seo) cover image
    All about search engine optimization (seo) cover image
    7 Series
    |
    21 Min

    Dive into the world where search engines and user experiences intertwine. With Jan’s expert insights and engaging explanations, you’ll learn how to navigate and leverage these key factors to enhance your digital presence and drive success!

    Introduction to SEO

    Content Relevancy

    Time Relevancy

    Security Relevancy

    Usability Relevancy

    External Relevancy

    It’s Quiz Time!

    All things customer relationship management (crm) cover image
    All things customer relationship management (crm) cover image
    11 Series
    |
    30 Min

    Discover the world of Customer Relationship Management (CRM) with Nikita as she makes it easy and exciting! Learn the basics, bust common myths, and discover how to use CRM to boost your business.

    The Basics: CRM

    Debunking CRM Myths

    Boost your Business with CRM

    Mapping Customer Journeys

    Dive into Data: Kickstart your CRM

    Segment Data by Behaviour

    Gettin’ Personal to Fulfill Customer Journey

    Key Metrics for CRM Success

    CRM Tools & Tech

    Unlocking CRM Wins with Key Metrics

    Ways to get more customers digitally cover image
    Ways to get more customers digitally cover image
    6 Series
    |
    9 Min

    Discover the power of online ads, performance marketing, and learn how to run effective campaigns that drive results. With Daryll’s expert insights, you’ll unlock strategies to transform your digital presence and grow your customer base.

    Get More Customers, Digitally

    Customise Your Content

    Find your Audience

    Utilise Online Ad Platforms

    Performance Marketing Works

    Run Online Campaigns

    Ways to get more customers digitally p2 cover image
    Ways to get more customers digitally p2 cover image
    7 Series
    |
    13 Min

    In Part 2, Daryll will take you further into the secrets of online customer acquisition. Ready to build on what you learned and supercharge your strategy? Let’s get started!

    It’s Quiz Time!

    Everybody Loves Discounts

    Set Up Shop on Marketplace

    Collaboration is the New Competition

    Live Stream to Upstream

    Get A Date with Data

    Decoding Personal Data

    Internal and external strategies: from engagement to conversion cover image
    Internal and external strategies: from engagement to conversion cover image
    8 Series
    |
    13 Min

    Explore how stellar customer service and savvy community management lay the foundation for deeper connections. Daryll will unravel the strategies that turn engagement into measurable success!

    From Engagement to Conversion

    Internal: Customer Service – Community Management

    Customer Relationship Management (CRM)

    Crafting Good Brand Personas

    Creating Campaigns

    Externally: Collaborations that Count

    Influencer Marketing

    It’s Quiz Time!

    Get to know your instructor

    Jan Wong Avatar

    Jan Wong

    Founder of OpenMindsâ„¢

    A Forbes 30 Under 30 honoree and three-time TEDx speaker, this serial entrepreneur founded eight businesses, starting at age 17. He is also an author, university lecturer, certified e-commerce consultant, and serves on several academic advisory boards while mentoring new ventures.
    Show
    Celine Ting Avatar

    Celine Ting

    Co-Founder of OpenAcademy, Director at OpenMindsâ„¢

    I run a business, create content and train individuals and corporate companies for a living.
    Show
    May Lee Avatar

    May Lee

    Ads Specialist at OpenMinds

    May Lee is a skilled Ads Specialist at OpenMinds, known for crafting effective, data-driven advertising campaigns. With a strong background in digital marketing, she excels in optimising ad strategies across various platforms to boost brand visibility and ROI.
    Show
    Michelle Phang Avatar

    Michelle Phang

    Managing Director at OpenMinds Digital

    Michelle Phang is the Managing Director at OpenMinds Digital and a leading expert in Digital Analytics. Michelle’s approachable and collaborative style inspires her team and clients alike, making her a trusted and respected figure in the industry.
    Show
    Nikita Wong Avatar

    Nikita Wong

    Lead Gen, CRM & Marketing Automation Specialist at OpenMinds

    Nikita is the Account Manager at OpenMinds, Leading CRM & Marketing Automations with Constant Contact. She has managed clients from across Malaysia, Singapore and Hong Kong, assisting them achieve great heights and efficiency through Marketing Automation. Her clients have seen over 50% improvement in email engagement rate and 85% increase in team productivity.
    Show
    Daryll Tan Avatar

    Daryll Tan

    Entrepreneur

    Co-Founder & Director at OpenMindsâ„¢ | TEDx Speaker | Marketing Technology Consultant | Tech-driven F&B Owner | Speaker & Trainer | Successful People in Malaysia 2021 by British Publishing House
    Show

    Ready to Kickstart Your Digital Marketing Journey?

    You are literally 3 steps away from unlocking the ultimate digital marketing guidebook! Follow these easy steps to dive into digital strategies now!

    1

    Purchase

    Purchase the Digital Marketing 100 series now!
    2

    Download

    Download the OpenAcademy app at the App Store and play store to access the series.
    3

    Learn

    Voila! You now have access to learn directly from industry experts. Time to elevate your digital marketing game!

    Frequently Asked Questions

    Q: Who is this series for?

    This series is designed for people who wants to supercharge their digital marketing game.
    • There will be 66 videos with expert tips on digital marketing, each lasting from 2 to 5 minutes.
    • Curated quizzes from trainers to track your progress.
    • Future discounts for all things OpenAcademy related.
    This series is exclusively available on the OpenAcademy app. To start watching, simply download the app from the App Store or Google Play!
    OpenAcademy is a platform that enables communities to be able to learn directly from industry practitioners. Our goal is to provide a no-nonsense platform in sharing real, unbiased, non-theory driven content and programmes designed for students, startups, business owners, teams and more!

    More lesson plans you might like

    • Beyond The Profile: Personal Branding on LinkedIn

      Ling Yah Avatar
      Ling Yah
      and 1 more
    • Duit Yourself

      Jack Lin Avatar
      Anuar Shuib Avatar
      Dr. Zalina Ishak Avatar
      Yuvarajan periyan avatar
      Desmond chong avatar
      Kevin neoh avatar
      Samantha teh avatar
      Asad Safuan avatar
      Jack Lin
      and 8 more
    • Make it Make Cents

      Shermaine Wong Avatar
      Ceddy Ang Avatar
      Ceddy Ang
      and 2 more
    More Lesson Plans
    DM100