本课程专为企业主和创业者设计，系统讲解打造卓越品牌的核心要素—从架构搭建、愿景塑造到故事叙述与市场定位。您将掌握创建令人难忘、赢得信任且深得人心的品牌方法论。Designed for business owners and entrepreneurs, this lesson plan walks you through the essentials of building a standout brand—from structure and vision to storytelling and market positioning. You'll learn how to create a brand people remember, trust, and love.
导师lan Lai将分享25年实战经验，以七单元系统讲解品牌建立全流程，强调实践与团队讨论，助学员将理论应用于实际业务，提升品牌影响力. With 25 years of hands-on experience, mentor lan Lai will guide you through a 7-module system covering the complete brand-building process. The course emphasises practical application and team collaboration, helping participants translate theory into real-world business growth-boosting brand influence and profitability.
Ian将系统品牌布局的核心概念与关键元素，探讨其对企业发展及市场表现的战略价值。Ian dives into the key elements of brand architecture, to examine its strategic value for corporate development and market performance.
我们将一起探讨如何搞懂品牌愿景与使命的分别以及如何通过品牌故事，为您的企业赋予的辨识度优势，让品牌更具吸引力！We’ll demystify the difference between brand vision and mission, and explore how to craft compelling brand storytelling that gives your business a competitive edge – making your brand truly stand out!
我们将一起深入探讨如何精准洞察客户需求、提升品牌影响力，并以独特的竞争优势撬动企业增长新机会! Together, we’ll dive deep into precisely identifying customer needs, amplifying brand influence, and leveraging unique competitive advantages to unlock new growth opportunities for your business!
在这个单元，我们将帮助您深入了解如何识别并打造您品牌的核心竞争优势。In this module, we will guide you to identify and cultivate your brand’s core competitive advantages.
我们将揭开品牌形象的核心奥秘，帮助您塑造吸睛的品牌形象和品牌个性，打动客户的同时强化品牌的市场地位。We will decode the secrets of brand image, empowering you to craft visually captivating brand identities and brand personalities that resonate with customers while strengthening your market positioning.
在这个单元，我们将了解为什么顾客体验是他们回头的原因, 找出品牌与顾客互动的重要环节和设计出让顾客难忘的体验，避免常见的错误。In this module, we will explore why customer experience drives loyalty, identify critical brand-customer interaction point, and design memorable experiences while avoiding common pitfalls.
我们将帮助您找到属于自己的品牌演说“杀手锏”，从提升表达的自信与魅力，到掌握演讲中的关键技巧。We will help you discover your brand’s unique “signature voice” – from boosting confidence and charisma in delivery to mastering public speaking techniques.
