Rumaizon started IdeaScape in 2011, and since then, has been helping brands and leaders define their brand and marketing communication strategies. Ideascape has created new brands (ie: SimplySiti and NuMee Gardenia), helped turn around non-performing brands, and break the glass ceiling with some others. Rumaizon has also worked with various industries from baby diapers and powdered milk, to F&B brands, to positioning Malaysia as THE aerospace hub for South East Asia.