Freda Liu is a seasoned business communicator with over 20 years of experience and more than 5,000 interviews with global leaders and changemakers, including Simon Sinek, Jack Welch, Stephen Covey, and President Alexander Stubb of Finland.

A sought-after moderator, emcee, and corporate trainer, she works with organisations such as Accenture and Intel, specialising in personal branding, leadership, and women empowerment. Freda is the author of seven books, an award-winning journalist, and an advocate for sustainability and social impact.

She hosts The Shift Asia, teaches business communication internationally, mentors with the Cherie Blair Foundation for Women, and serves as an Independent Non-Executive Director.