Games that Blew Up Thanks to Youtubers

Youtube is arguably one of the most impactful social media channels for game marketing. Since YouTube is owned by Google, Youtube videos have priority in the Google Search algorithm for key terms, which is essential in the game marketing strategy. Video content also gets more engagement and is able to influence more consumers on Youtube. […]

Collecting Personal Data Is Not Required for Successful Marketing

The collection of personal data has been an occurring concern in the 21st century, especially with the advancement of technology, many internet users have put a lot of consideration in protecting their personal data and constantly improving in methods to prevent data breach and the leak of private data.  But have you ever thought on […]

Podcast – What Is It Really Like Being a Recruiter?

Andrea Ross is the founder of “The Career Establishment”, a Leadership and Team development company based in Singapore. She holds a Bachelor of Science in Psychology and Sociology from Huddersfield University in the UK and is a Gallup Certified Strengths Coach, Behavioural DISC consultant and a qualified facilitator (ACTA V5). Before embarking on a career […]

Pandemic-friendly Business Ideas

An entrepreneurial pursuit may not seem ideal in these turbulent times, but there are actually many business ideas that can be adapted to be pandemic-friendly! After all, entrepreneurship is about creating a thriving business while adapting to new situations and overcoming challenges.  Fitness and Wellness Programmes There is an increasing demand for fitness and wellness content […]

Virtual Meetings 101

As working from home becomes the new norm, so will virtual meetings. Conferencing platforms like Zoom, Google Meet, and Skype have replaced cafes and offices. An unprofessional virtual environment can be unpleasant for everyone involved. Thus, whether it’s with a client, colleague, or potential employer, holding effective and smooth-running virtual meetings is imperative in elevating […]

Podcast: On Being A Fitness Enthusiast and An Entrepreneur

A certified coach with credentials from Australian Strength Performance, Nana Al-Haleq (@nanaalhaleq) is a highly motivated individual who is constantly striving to be the best at what she does. She is the most recognised female fitness influencer in Malaysia with the most following on Instagram she creates products to help men and women achieve their […]