Podcasts 101: 5 Tips From Seasoned Podcasters

1. Choose a topic that interests youLoving what you’re talking about is the cornerstone of podcasting. Listeners recognise passion, or the lack thereof. Genuine passion is contagious. Your affinity for a subject will cause listeners to feel more invested in your show. 2. Prepare thoroughly for your guestsHaving guests like experts or public figures from […]

Local Subscription Boxes For Every Occasion

Subscription box services hit the market more than a decade ago. Although it is still a fairly novel concept, the industry has seen a growth rate of 30-50% annually. The convenience of a scheduled monthly delivery coupled with the excitement of receiving new products makes subscription boxes a great way to reward oneself. These days, […]

Things to Know: Marketing Video Games to Gamers

With the number of video gamers in the industry in the billions and rising, marketing to the large audience in the industry will likely allow you to reach a potential customer base). Just like in any other community and audience, gamers have brands that they associate with, and here’s what they want: A study by […]

Local Gaming Events in Malaysia: AniManGaki

Another event that hosts game tournaments is Malaysia’s annual convention AniManGaki which is an event to connect communities who share interests in anime, manga and games. It was started by Yvonne Sing Yee Wen in 2009, who was also the founder of Sunway University’s Anime Club and has since been part of the team who […]

The Rise of Podcasts and Why Advertisers Should Care

Podcasts have been experiencing a huge popularity surge in recent years and current trends indicate that its listener base will continue to grow. In a world where flashy and instant visual marketing is the norm, it may seem odd that this long-form audio format has caught on. In fact, podcasts boast a 90% listen-through rate. […]

Local Gaming Events in Malaysia: Level Up KL

It is the biggest annual Malaysian gaming event by the Malaysia Digital Economy Corporation (MDEC) that has been held annually since 2015 and is typically a 5 day event consisting of workshops, talks, business connection meetings and opportunities for people to network.  Credits to MyGameOn and Level Up KL This event serves as a meeting […]

Podcast: Aaron Sarma spills the harsh realities of being your own boss

Aaron Sarma is the distinguished guest for Cut the BS episode 2, where Found8 asks about his life aside from work, his passions in building cool stuff and his experiences from being a startup founder, non-executive director in AirAsia, to general partner at Scaleup.my in his working lifespan. Find out more over on Found8 and […]