Entrepreneurs or Business owners looking to start or expand a business abroad
Learning outcomes
Get insights into how the Malaysian team behind Sttoke started their business abroad in Australia and has since expanded their distribution to over 15 countries worldwide.
Understand the key factors of establishing, managing, and growing a business remotely: from market research and distribution, to managing operations remotely and overcoming language and cultural barriers in marketing.
Inside this series
How To: Spot the Market Gap
How To: Find the Right People
How To: Market Abroad
How To: Manage Your Remote Team
How To: Grow With Market Demand
How To: Storytell With Localised Marketing
How To: Exit With Purpose
Get to know your instructor
Samuel Soong
Co-founder of Sttoke
Samuel Soong is the co-founder of Sttoke, the world’s first shatterproof, reusable ceramic cup which won the Gold Winner at Australia’s 2018 Good Design Awards. The brand prides itself on ‘making cups look like iPhones’.
