Aaron is an entrepreneur with experience in technology, digital media and retail. In 2015 he founded Touristly, a travel startup that aimed to help tourists discover and book attractions across Asia Pacific. In 2017, the business was acquired by AirAsia to spearhead its digital transformation with the aim of monetising the data from the 100m travellers who fly every year. Touristly was later rebranded to Vidi and has now become AirAsia.com where Aaron remains as a non-executive board member and a senior advisor. He currently serves as General Partner at ScaleUp Malaysia, an accelerator looking to help startups build and scale to the next level. The program has just completed its inaugural cohort wherein it has invested in 10 companies.
