Personal Branding

Optimising Your LinkedIn Profile

4 Series

New to LinkedIn? This bundle is your launchpad! Learn to explore the platform, show up confidently, and start building a profile that actually gets noticed.

Made just for?

Mid to senior executives who want to leverage personal branding for career advancement and opportunities
Individuals seeking to establish or grow a personal brand on LinkedIn

What you will learn?

How to optimise their entire LinkedIn profile, covering first impressions and core sections
How to define their professional and personal "WHY" and use content pillars to generate focused, relevant content ideas
The structure for creating effective, engaging posts using a Hook, Body, and Call to Action

Inside this series

New to LinkedIn? This bundle is your launchpad! Learn to explore the platform, show up confidently, and start building a profile that actually gets noticed.

Navigating LinkedIn: A Quick Tour

First Impressions Count On LinkedIn

Optimise Your Profile For Maximum Impact

Level Up: Featured and Experience Sections & Company Page

Get to know your instructor

Ling Yah

Personal Branding Strategist, Writer & Podcaster (based on LinkedIn profile)

Former lawyer turned explorer of ideas, Ling Yah took her ‘Year of Yes’ in 2023/4, diving into podcasting, newsletters, YouTube, and LinkedIn strategy. She runs So This Is My Why, helping people build personal brands and some clients became LinkedIn Top Voices or went viral with millions of impressions. Featured on Business Insider, Tech in Asia, and The Late Late Show with James Corden, she loves reverse-engineering success, sharing learnings, and connecting with inspiring people worldwide. From trekking Everest Base Camp during lockdown to navigating the startup and VC world, she’s on a mission to turn curiosity into impact.

Show

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