Content CreationCreativeCustomer ExperienceDigital Marketing

Building Your Content

7 Series
Building Your Content Cover Image

Made just for:

  • Marketers and Digital Marketing Beginners
  • People who are new to content marketing.
  • People who want to kickstart their digital marketing journey.

Why is this series important?

  • To upskill yourself in content marketing.
  • To understand the basic elements in creating suitable content.
  • To build a strong foundation in content marketing.

Inside this series

Building Your Content Cover Image
Building Your Content Cover Image

Knowing your Objective and Audience

Content Creation

The Art of Storytelling

Let’s talk about Ads and Landing Pages

Audience Engagement with Content

Content Creation Do’s and Don’ts

Measuring Your Content

Get to know your instructor

Celine Ting Avatar

Celine Ting

Co-Founder of OpenAcademy, Director at OpenMindsâ„¢

I run a business, create content and train individuals and corporate companies for a living.
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Teoh Min Chia Avatar

Teoh Min Chia

Community Builder of PichaEats

Min Chia has been involved in grassroot works with refugee communities since three years ago. In PichaEats, she is the community builder who frequently engages with different stakeholders such as the refugee chef and their families, education institutions and student entities. During MCO, she sees opportunities in engaging brands with social media content and co-founded Zucchini and Co., who turns the marketing dollar into a great story and long-term impact by partnering with refugee teens who manage the design.
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Ryan Ng Avatar

Ryan Ng

Co-Founder of DriveFunnels

Ryan Ng is driven by a strong passion to excel in the fast-paced digital industry. He has worked alongside brands from the telco, F&B, FMCG, healthcare, education, hospitality, and retail industries. He is actively involved in the consultation and development of the digital ecosystem and the social media advertising process. Currently he supports digital agencies to help plan and execute successful digital acquisition campaigns for clients across the region.
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Suzanne Ling Avatar

Suzanne Ling

Co-Founder and Chief Technology Officer of PichaEats

Suzanne Ling is a Co-founder and Head of Operations for PichaEats. She has been largely responsible for PichaEats’ digital marketing-driven success, overseeing a team of young and dynamic creatives including graphic designers, videographers and social media content creators. She first met Kim as a university student, where they both founded education volunteering programme Hands of Hope, in 2014. The psychology graduate turned marketer has established herself within the entrepreneurial sphere, having conducted workshops for the likes of MaGIC, MDEC, Microsoft, Exabytes and more, while also hosting webinars with companies such as McDonald’s Malaysia, Netflix, MyBurgerLab, and Inside Scoop. She is regularly invited to share about digital marketing and social media management.
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