BrandingEntrepreneurship

品牌体验 Brand Experience

4 Series

在这个单元，我们将了解为什么顾客体验是他们回头的原因, 找出品牌与顾客互动的重要环节和设计出让顾客难忘的体验，避免常见的错误。In this module, we will explore why customer experience drives loyalty, identify critical brand-customer interaction point, and design memorable experiences while avoiding common pitfalls.

Inside this series

在这个单元，我们将了解为什么顾客体验是他们回头的原因, 找出品牌与顾客互动的重要环节和设计出让顾客难忘的体验，避免常见的错误。In this module, we will explore why customer experience drives loyalty, identify critical brand-customer interaction point, and design memorable experiences while avoiding common pitfalls.

Experience That Matters 良好品牌体验

Identify Brand Touchpoints 品牌接触点

Mastering Brand Touchpoints 掌控品牌接触点

Brand Experience SOPs 品牌体验SOP

Get to know your instructor

Ian Lai

Brand Storyteller

2010 年，Ian 创立了 Brandtalks 品定天下。短时间内，服务拓展至槟城、砂拉越、浮罗交怡、新加坡、印尼与台湾。如今，Ian 是一位深受客户肯定的实战型品牌教练，专注于通过品牌策略帮助企业家和中小型企业实现转型与突破。他的客户包括 Lazada、UOB、保诚保险、大东方人寿、Crocs 等众多知名企业。他也曾多次受邀上 Astro AEC 节目，如《小生意大学问》及企业真人秀《企业棒帮忙》，担任品牌转型教练。Ian 始终坚信：品牌，是企业家通往突破与成长的力量。他持续协助企业主发掘潜力、发挥亮点，让您的品牌在嘈杂的市场中脱颖而出，占据一席之地。 In 2010, Ian founded Brandtalks, and in a short span of time, the brand grew beyond borders — reaching Penang, Sarawak, Langkawi, Singapore, Indonesia, and Taiwan. Today, Ian is a sought-after branding coach and trainer, known for transforming lives and businesses through strategic branding. His clients include Lazada, UOB, Prudential, Great Eastern Life, Crocs and many more. He has also appeared on Astro AEC’s Small Business, Big Ideas and the business reality show SME Great Helper as a branding expert. Ian continues to help entrepreneurs unlock their full potential through branding — with a mission to help you stand out, rise above the noise, and shine in a crowded marketplace through the power of strategic branding.

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