OpenAcademy SEA

Get the ins and out of Digital Marketing Anytime Anywhere

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Having the right skill sets as a digital marketer – that’s a superpower. It doesn’t matter if it’s for your professional career or your own business, you’re helping brands to accelerate in growth.

Trusted By

Is This You?

I have been developing content or running ads for some time but I’m not seeing results!

I don’t have time to go through weeks and weeks of courses, I am too busy.

I have no idea where to start with Digital marketing, it’s too much. I’m confuse and I need guidance.

Your First Step In Digital Marketing

Get Your Basics Right.

What if i told you that once you get your basics right, you will start seeing results. People always go straight into the skills, but without the foundation the house will fall. It’s the same with all Digital Marketing strategy.

6 sessions that cover all the fundametals of a Digital Marketing strategy.

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Actionable Progress.

With pre-recorded sessions, you can watch it at your own pace. Workbooks and templates help you to keep yourself on track and determine if you’re doing it right.

6 recorded sessions – up to 12 hours of content.

Guided by Industry Experts.

We know that it’s still important to learn from the expert themselves and ask them questions. So, you don’t have to sacrifice that! Book live consultation sessions with the industry experts to help you with any of your current challenges.

4 consultation sessions with the industry experts!

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Hear From Our Happy Students

"Practical & Informative"

Amin Rahmat, KL Hop On Hop Off

Practical, informative and convenient learning in a relaxing environment. Trainers are well-informed on the company's background.

"Relevant Content"

Yee Ling, Skin Lab

Updated and relevant content with a great mix of practical and theoretical learning.

"Essential Skills and Knowledge"

Palani Muthu, Touch N' Go

I have learnt more in-depth on target audience and funnel-driven marketing which are essential for a digital marketer. Now, I am able to define the consumer empathy map and identify my consumer persona.

Meet Your Instructor

Celine
Celine Ting
Managing Director of OpenAcademy
Celine has led digital projects across various industries assisting brands in developing digital strategies, understanding digital media and also up-skilling digital competencies. She speaks at various events held by universities, startup events and is also a panel consultant on The Business Radio Station (BFM).
200+
Students Trained
50+
Workshops Conducted
Daryll
Daryll Tan
Co-Founder of OpenMinds™ and Founder of FeedForward
Daryll was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, and a subject matter expert at BFM Radio.
200+
Students Trained
50+
Workshops Conducted
20+
Brands Mentored
Jan
Jan Wong
Co-Founder of OpenMinds™
Listed in Forbes 30 Under 30 Asia 2017, Jan has been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.
500+
Students Trained
100+
Workshops Conducted
200+
Brands Mentored
DriveFunnels
DriveFunnels
Data Driven Digital Growth Consultancy

A digital growth consultancy that helps businesses formulate product launch & scaling strategy. They are a team of marketers and strategists with deep rooted passion in analytics driven approach to validate, design and formulate digital solutions according to your business growth stages and economics.

RM2.2M
Total Ad Spent
RM7.2M
Revenue Generated
5 FIGURES
Leads Generated

The Ultimate Digital Marketing Bundle

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6X EASY-TO-FOLLOW
TRAINING MODULES:

23 Pre-Recorded sessions that allow you to watch at your own time!

LIVE CONSULTATION WITH INDUSTRY EXPERTS:

4 LIVE consultation sessions with the trainers.

PREMIUM ACCESS TO OPENACADEMY APP:

3 months free access to the OpenAcademy app – bite sized content from Industry practitioners.

PROVEN & ACTIONABLE MATERIALS:

The Digital Marketing Workbook – templates, worksheets and more.

Enjoy 0% interest instalment across 3 months.

What You'll Learn

Lesson 1

Introduction to Digital Marketing

  • Deep dive into the current and future landscape of digital marketing.
  • Define market segments and their roles by industry.
  • Define target audience (TA), build a target persona and Consumer Empathy Map.

Lesson 2

Customer Journey

  • Understanding the digital funnel.
  • Mapping out the digital customer journey
  • Mapping the customer touchpoint across various digital platforms and channels.

Lesson 3

Content Marketing

  • Understanding the content strategy framework.
  • Assessing which content marketing strategy meets specific marketing and business goals.
  • Developing relevant messaging, core content and micro content.
  • Determining the role of community management in social media marketing.

Lesson 4

Ad Buying - Planning

  • Outlining the process for planning, strategising and executing a social ad campaign.
  • Identifying ad data available on each platform and how it can be used.
  • Understanding UTM-coded links and Facebook pixel.
  • Understanding key metrics (results) and optimise paid social strategies across different platforms.

Lesson 5

Understanding Analytics

  • Step-by-step method to extract data from all Social Media Platforms.
  • Knowing which data and metrics is relevant to the platform.
  • Understanding valid statistical techniques when analysing data from different data sources.

Lesson 6

Web Optimisation – Search Engine Optimisation (SEO)

  • Understanding the best practices for SEO.
  • Identifying keywords and improving page ranking for marketing growth.
  • Using keyword research tools and formulating SEO tactics for web content.
  • Compare results from different SEO tactics and approaches.

Additional Bonus

Lifelong alumni support

Once a student of OpenAcademy, you are eligible for lifelong support and additional perks as our alumni. Reach out anytime with any queries or challenges that you are facing - our experts are always here to help! Access to additional discounted rate and first dibs on all events and trainings.

Learning Plans

Starter

Self-learning
$ 24
  • Access to the full course
  • 3-Month Premium Access to OpenAcademy App

Complete

Actionable Learning
$ 45
  • Everything on Starter Bundle
  • Presentation Slides
  • Proven Templates
  • Professionally produced follow-along workbooks
Popular

Ultimate

Guided Learning
$ 109
  • Everything on Complete Bundle
  • Exclusive 1-to-1 Consultation
  • Lifetime Alumni Support

Frequently Asked Questions:

About OpenAcademy

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OpenAcademy is an educational platform where industry practitioners gather to share real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more.

2000+
Students graduated
20+
Personalised coaching for small and large corporations
3000+
Learning Resources

You’re Just One Click Away from Being a Real Digital Marketer

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What’s Included?

Enjoy 0% interest instalment across 3 months.

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OpenAcademy SEA