Get the ins and out of Digital Marketing Anytime Anywhere
Having the right skill sets as a digital marketer – that’s a superpower. It doesn’t matter if it’s for your professional career or your own business, you’re helping brands to accelerate in growth.
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Is This You?
I have been developing content or running ads for some time but I’m not seeing results!
I don’t have time to go through weeks and weeks of courses, I am too busy.
I have no idea where to start with Digital marketing, it’s too much. I’m confuse and I need guidance.
Your First Step In Digital Marketing
Get Your Basics Right.
What if i told you that once you get your basics right, you will start seeing results. People always go straight into the skills, but without the foundation the house will fall. It’s the same with all Digital Marketing strategy.
6 sessions that cover all the fundametals of a Digital Marketing strategy.
Actionable Progress.
With pre-recorded sessions, you can watch it at your own pace. Workbooks and templates help you to keep yourself on track and determine if you’re doing it right.
6 recorded sessions – up to 12 hours of content.
Guided by Industry Experts.
We know that it’s still important to learn from the expert themselves and ask them questions. So, you don’t have to sacrifice that! Book live consultation sessions with the industry experts to help you with any of your current challenges.
4 consultation sessions with the industry experts!
Enjoy 0% interest instalment across 3 months.
Hear From Our Happy Students
"Practical & Informative"
Amin Rahmat, KL Hop On Hop Off
Practical, informative and convenient learning in a relaxing environment. Trainers are well-informed on the company's background.
"Relevant Content"
Yee Ling, Skin Lab
Updated and relevant content with a great mix of practical and theoretical learning.
"Essential Skills and Knowledge"
Palani Muthu, Touch N' Go
I have learnt more in-depth on target audience and funnel-driven marketing which are essential for a digital marketer. Now, I am able to define the consumer empathy map and identify my consumer persona.
Meet Your Instructor
A digital growth consultancy that helps businesses formulate product launch & scaling strategy. They are a team of marketers and strategists with deep rooted passion in analytics driven approach to validate, design and formulate digital solutions according to your business growth stages and economics.
The Ultimate Digital Marketing Bundle
6X EASY-TO-FOLLOW
TRAINING MODULES:
23 Pre-Recorded sessions that allow you to watch at your own time!
LIVE CONSULTATION WITH INDUSTRY EXPERTS:
4 LIVE consultation sessions with the trainers.
PREMIUM ACCESS TO OPENACADEMY APP:
3 months free access to the OpenAcademy app – bite sized content from Industry practitioners.
PROVEN & ACTIONABLE MATERIALS:
The Digital Marketing Workbook – templates, worksheets and more.
Enjoy 0% interest instalment across 3 months.
What You'll Learn
Lesson 1
Introduction to Digital Marketing
- Deep dive into the current and future landscape of digital marketing.
- Define market segments and their roles by industry.
- Define target audience (TA), build a target persona and Consumer Empathy Map.
Lesson 2
Customer Journey
- Understanding the digital funnel.
- Mapping out the digital customer journey
- Mapping the customer touchpoint across various digital platforms and channels.
Lesson 3
Content Marketing
- Understanding the content strategy framework.
- Assessing which content marketing strategy meets specific marketing and business goals.
- Developing relevant messaging, core content and micro content.
- Determining the role of community management in social media marketing.
Lesson 4
Ad Buying - Planning
- Outlining the process for planning, strategising and executing a social ad campaign.
- Identifying ad data available on each platform and how it can be used.
- Understanding UTM-coded links and Facebook pixel.
- Understanding key metrics (results) and optimise paid social strategies across different platforms.
Lesson 5
Understanding Analytics
- Step-by-step method to extract data from all Social Media Platforms.
- Knowing which data and metrics is relevant to the platform.
- Understanding valid statistical techniques when analysing data from different data sources.
Lesson 6
Web Optimisation – Search Engine Optimisation (SEO)
- Understanding the best practices for SEO.
- Identifying keywords and improving page ranking for marketing growth.
- Using keyword research tools and formulating SEO tactics for web content.
- Compare results from different SEO tactics and approaches.
Additional Bonus
Lifelong alumni support
Once a student of OpenAcademy, you are eligible for lifelong support and additional perks as our alumni. Reach out anytime with any queries or challenges that you are facing - our experts are always here to help! Access to additional discounted rate and first dibs on all events and trainings.
Learning Plans
Starter
Self-learning- Access to the full course
- 3-Month Premium Access to OpenAcademy App
Complete
Actionable Learning- Everything on Starter Bundle
- Presentation Slides
- Proven Templates
- Professionally produced follow-along workbooks
Ultimate
Guided Learning- Everything on Complete Bundle
- Exclusive 1-to-1 Consultation
- Lifetime Alumni Support
Frequently Asked Questions:
The entire course curriculum is outlined here.
This explains exactly what’s in each section of the program.
As soon as you register, you’ll be given BONUS access to a special closed-door WhatsApp group where you’ll find your tribe who can help you along the journey from where you are now to building an effective digital marketing campaign. This collaboration is priceless.
Let’s face it, creating your own digital marketing strategy from scratch can be extremely intimidating. Ultimate Digital Marketing bundle walks you through the necessary steps to develop your foundation, understanding digital marketing resources, put them into actionable steps and make sure it sells to an audience of hungry buyers. Then, it shows you how to scale up your business with digital marketing.
Yes, this is a no-fluff program. You’ll get “the how,” together with real specifics that explain everything in step-by-step detail. What’s more, there are real action plans so you know exactly what to do. Nothing has been left to chance.
Absolutely! You can start at any time! Ultimate Digital Marketing Bundle program is self-paced and designed to fit around your busy schedule. Also, after completing the program, many of our students enjoy returning to what they learned to find something new. Each time is different because the mind stretched is never the same.
So lock in your savings today before the next class increase.
For our customers’ convenience, all our programs are delivered digitally. The programs are available exclusively on our members-only portal and can be viewed immediately on your mobile devices and desktop computers with Internet connection, from any location, and at any time.
About OpenAcademy
OpenAcademy is an educational platform where industry practitioners gather to share real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more.
You’re Just One Click Away from Being a Real Digital Marketer
What’s Included?
- 6 Pre-Recorded sessions that allow you to watch at your own time!
- 4 LIVE consultation sessions with the the trainers.
- 3 months free access to the OpenAcademy app - bite sized content from Industry practitioners.
- The Digital Marketing Workbook - templates, worksheets and more.
Enjoy 0% interest instalment across 3 months.
