Week 06

Week 06

Website Optimization - Search Engine Optimization (SEO)

Define SEO and its role in digital marketing.

Identifying keywords and their use for marketing growth.

Developing landing pages and lead generation forms for the brand.

Improving page ranking for relevant terms.

Using keyword research tools and formulate SEO tactics for web content.

Compare results from different SEO tactics and approaches.

Developing a Digital Strategy

Developing a wholesome strategy involving all aspects of digital.

Explore different types of digital strategies for different industries and business problems.

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