Week 05

Week 05

Messenger Marketing

Introduction to digital marketing via messaging apps – WeChat, Facebook Messenger, ChatBots

Community management tips via messaging platforms.

Identify, evaluate and design digital strategies that are relevant to the the messaging apps

Web Optimisation - UX, Landing Pages, Lead Generation

Review best practices for digital marketing UX.

Evaluate the design, functionality, and effectiveness of landing pages.

Developing landing pages and lead generation forms for the brand.

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