Week 03

Week 03

CLASS 05
Ad Buying - Planning

Create and manage a social ad campaign on Facebook, Instagram.

Different ad types on Facebook and Instagram

Analysis key metrics (results) and optimise paid social strategies across different platforms.

CLASS 06
Ad Buying - Remarketing

Plan and determine lifecycle marketing strategies.

Map content and channels to the customers' lifecycle.

Plan, execute and measure re-marketing campaigns.

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