Week 02

Week 02

Content Strategy and Planning

Develop a marketing strategy to increase targeted reach of the content.

Track (monitor) and modify digital content across social platforms.

Identify metrics and KPIs for measuring impact of social media for the brand.

Content Management

Outline the process for developing content campaigns (content calendar).

Populating content calendar with key messages, content mapping, distribution and measurement.

Assessing which content marketing strategy meets specific marketing and business goals.

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