Week 01

Week 01

Identifying Business Objective & Target Audience

Defining Digital Marketing, explore current and future landscape.

Define market segments (industry) and the roles played in marketing in each segments.

Define target audience (TA), build a target persona and consumer empathy map.

Customer Journey

Create tactics for planning and controlling marketing spend according to business objective.

Defining which platforms suits the different campaign.

Map the plan and budgeting against the goal and expected outcome for the brand.

Create customer journeys and digital touch points.

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