16 Oct Day 02
Introduction to On-Page SEO and how does it affect SEO ranking.
Types of On-Page SEO signals that Google capture.
Optimization for content, image, video, user site map and landing page.
Building a google preferred web structure.
Introduction to Off-Page SEO and how does it affect SEO ranking.
Building backlinks – Link Authority, Relevancy and Diversity.
Analyse your competitors’ Off-Page SEO strategies.
A guide on getting listed on Google Places.
Google Search Console tool.
Google spiders and Google indexing.
Build and submit XML Sitemap for Google Search Console.
Introduction to mobile SEO.
Mobile SEO and Google search ranking.
Social Media and SEO.
Common issues faced with mobile SEO and social media SEO.