Register to start your journey!

Digital marketing is so much more than just being on Facebook and Instagram!

As digital becomes more prominent, it is inevitable that digital marketing has become one of the biggest marketing channels that brands and business’s need to tap into.

But, when starting digital marketing, the first step isn’t to learn the skills of buying an ad or creating content, but it actually is to first have a digital mindset to see and plan things from a digital perspective in order set the foundation of your digital strategy. This is what this course is all about!


13 September – 1 October 2021
Every Monday and Friday


6.00 pm – 8.30 pm


6 Sessions over the course of 3 weeks.



Online – Zoom


Celine Ting

Managing Director of OpenAcademy

Celine currently heads OpenAcademy, with the goal to build a real unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

Jan Wong 

Co-Founder of OpenMinds

With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he’s been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50.

Daryll Tan

Co-Founder of OpenMinds

Daryll’s entrepreneurial journey started at the age of 21. He has since founded more than 5 other businesses and was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities and a subject matter expert at BFM Radio.


In this session, we will look into the ecosystem and landscape of digital marketing. Identify the foundation of every digital strategy – Objective and Audience. 

It’s all about touchpoints! We will dive into understanding your customers/audiences digital journey and how to reach them. 

Content is king! In this session, we will dive into building a content strategy and how to better manage content for various platforms. 

A look into planning an ad buying strategy including a step by step guide on how to create an ad campaign on Facebook. 

To know if your strategy is working, you need analytics. Here we will cover the metrics that you should be looking into when it comes to your strategy. 

Now it’s time to put everything together. We will go through steps on how to create a full digital strategy based on the previous 5 sessions. 


© 2021 OpenAcademy by OpenMinds™