OpenAcademy SEA

Transform into a Digital Marketing Superhero

Having the right skill sets as a digital marketer – that’s a superpower. It doesn’t matter if it’s for your professional career or your own business, you’re helping brands to accelerate in growth.

Brands We’ve Worked With for Corporate Trainings

Any of These Sounds Familiar to You?

  • You have been developing content or running ads for some time, yet you’re still confused about what you’re doing.
  • You are seeking a career shift into digital marketing, yet you fear this is not what you want or you may not have what it takes.
  • You’re looking for a career progression and you believe digital marketing is your next calling.


Confusion and uncertainty. That’s all okay. If you’ve read this far, it means one thing. You’re truly passionate to be a “Superhero” in digital marketing. And, there are just three things we need from you to be your greatest support and coach.

  • To believe in your potential
  • To be willing to start from building your core foundations in digital marketing (Here’s where we come in!)
  • To take the right actions for growth in your career or personal business
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The Power of Getting Your Basics Right

Struggling to grow online will be a history
When you understand the digital tools and their best practices, you can craft more effective campaigns.

You’ll dive into more than just technical skills
We don’t just focus on teaching you about digital tools and strategy. You’ll learn how to build effective relationships with your audience. From compelling copy to understanding your customers’ journey.

You’ll finally get to deliver results
Watch your own performance skyrocket. Depending on your objective, you can grow your business by knowing (not just guessing) what works best for your brand.

Digital Marketing: Getting Started Course Outline

Lesson 1

Introduction to Digital Marketing

  • Deep dive into the current and future landscape of digital marketing.
  • Define market segments and their roles by industry.
  • Define target audience (TA), build a target persona and Consumer Empathy Map.

Lesson 2

Customer Journey

  • Understanding the digital funnel.
  • Mapping out the digital customer journey
  • Mapping the customer touchpoint across various digital platforms and channels.

Lesson 3

Content Marketing

  • Understanding the content strategy framework.
  • Assessing which content marketing strategy meets specific marketing and business goals.
  • Developing relevant messaging, core content and micro content.
  • Determining the role of community management in social media marketing.

Lesson 4

Ad Buying - Planning

  • Outlining the process for planning, strategising and executing a social ad campaign.
  • Identifying ad data available on each platform and how it can be used.
  • Understanding UTM-coded links and Facebook pixel.
  • Understanding key metrics (results) and optimise paid social strategies across different platforms.

Lesson 5

Understanding Analytics

  • Step-by-step method to extract data from all Social Media Platforms.
  • Knowing which data and metrics is relevant to the platform.
  • Understanding valid statistical techniques when analysing data from different data sources.

Lesson 6

Web Optimisation – Search Engine Optimisation (SEO)

  • Understanding the best practices for SEO.
  • Identifying keywords and improving page ranking for marketing growth.
  • Using keyword research tools and formulating SEO tactics for web content.
  • Compare results from different SEO tactics and approaches.
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Digital Marketing: Getting Started

4-Day of Live Theory Lessons and Practical Workshops
20, 21, 27, 28 Aug 2022 (Every Saturday and Sunday)
What's Included?

** Enjoy 0% interest instalment across 3 months.

Meet Your Instructor

Celine Ting
Managing Director of OpenAcademy
Celine has led digital projects across various industries assisting brands in developing digital strategies, understanding digital media and also up-skilling digital competencies. She speaks at various events held by universities, startup events and is also a panel consultant on The Business Radio Station (BFM).
Students Trained
Workshops Conducted
Daryll Tan
Co-Founder of OpenMinds™ and Founder of FeedForward
Daryll was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, and a subject matter expert at BFM Radio.
Students Trained
Workshops Conducted
Brands Mentored
Jan Wong
Co-Founder of OpenMinds™
Listed in Forbes 30 Under 30 Asia 2017, Jan has been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.
Students Trained
Workshops Conducted
Brands Mentored

Hear From Our Happy Students

“Practical & Informative”

Amin Rahmat, KL Hop On Hop Off

Practical, informative and convenient learning in a relaxing environment. Trainers are well-informed on the company's background.

“Relevant Content”

Yee Ling, Skin Lab

Updated and relevant content with a great mix of practical and theoretical learning.

“Essential Skills and Knowledge”

Palani Muthu, Touch N’ Go

I have learnt more in-depth on target audience and funnel-driven marketing which are essential for a digital marketer. Now, I am able to define the consumer empathy map and identify my consumer persona.

You’re Just One Click Away from Being a Real Digital Marketer

100% Risk-Free . 90-day Money Back Guarantee.


OpenAcademy SEA
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OpenAcademy is an educational platform where industry practitioners gather to share real, unbiased, non-theory driven programmes designed for students, startups, business owners, teams and more.

Students graduated
Personalised coaching for small and large corporations
Learning Resources

What’s next? Let’s talk.

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OpenAcademy SEA