DIGITAL MARKETING: GETTING STARTED WEBINARS

6-Live Webinar Sessions, 27th April to 8th May 2020.

THE COMMON MISCONCEPTIONS

WHEN IT COMES TO DIGITAL MARKETING

1.

It’s overwhelming to keep up with every new trend on social platforms and technologies.

2.

From platforms, tech, data, content and many more, there are just too many aspects of digital marketing to learn.

3.

You have to be super savvy with tech and social media to be good in digital marketing.

HOW CAN OPENACADEMY HELP OVERCOME THESE?

METHODOLOGIES & FRAMEWORK

We know it’s tough to keep up with trends. That’s why we will teach you to apply our proven-to-work methodologies and framework to help you learn the digital marketing game without you having to make big adaptations on every new trend.

INTEGRATED APPROACH


Having so much tech, platforms, and tools to learn and master can be overwhelming, that’s why we’ll train you to have an integrated mindset and approach to digital marketing so you can get a clearer picture on how to navigate all the platforms, tech, and tools available to you in the right direction.

MULTICHANNEL MANAGEMENT

You don’t have to be an expert on every channel to make digital marketing work! We will help you understand how to work your strategies across multiple channel effectively without having to stretch yourself out too thin.

Gain access to our friendly team to further understand our educational offerings and request for special Enterprise and / or Student packages.

Speak to a Course Consultant

WHAT YOU WILL BE LEARNING

We will slice through digital marketing information and clutter
with comprehensive and clear frameworks!

Session 1

27th April 2020 | 10am – 1pm

IDENTIFYING BUSINESS OBJECTIVE

  • Defining Digital Marketing, explore current and future landscape.
  • Define market segments (industry) and the roles played in marketing in each segments.

AUDIENCE MAPPING

  • Define target audience (TA), build a target persona and consumer empathy map.
  • Developing a customer journey and mark out customer touchpoints.

Session 2

29th April 2020 | 10AM – 1PM

CONTENT STRATEGY: PLANNING AND MANAGEMENT

  • Distinguish best practice and approaches for the primary social platforms utilised.
  • Determine the role of community management in social media marketing.
  • Outline the process for developing content campaigns (content calendar).
  • Populating content calendar with key messages, content mapping, distribution and measurement.
  • Develop a marketing strategy to increase targeted reach of the content.

Session 3

30th April 2020 | 10am – 1pm

Ad Buying – Planning & Remarketing

  • Outline the process for planning, strategizing and executing social ad campaign.
  • Guide into Facebook Ads setup. Create and manage a social ad campaign on Facebook, Instagram.
  • Learn budgeting and tactical plan for ads.
  • Diving into Facebook pixel & remarketing. Learn the optimisation tips.

Session 4

4th May 2020 | 10am – 1pm

WEB OPTIMISATION – SEO

  • Define SEO and its role in digital marketing.
  • Identifying keywords and their use for marketing growth.
  • Developing an SEO strategy.
  • Improving page ranking for relevant terms.
  • Using keyword research tools and formulate SEO tactics for web content.
  • Compare results from different SEO tactics and approaches.

Session 5

6th May 2020 | 10am – 1pm

DATA ANALYTICS

  • Understanding data metrics – ABC of Analysis and weight of metrics.
  • Define the metrics for social platforms, ads & SEO.
  • Where to find the Metrics.
  • Learn about Campaign Focus UTM.

Session 6

8th May 2020 | 10am – 1pm

CASE STUDIES BREAKDOWN

  • Run through of successful digital marketing strategy case studies .
  • Understanding what entails a successful digital marketing strategy.

MEET YOUR TRAINERS

Learn directly from skilled instructors with professional
experience in the field who have consult over 100 brands!

Managing Director of OpenAcademy

Celine Ting

Celine currently heads OpenAcademy, with the goal to build a real unbiased learning experience for students, SMEs and entrepreneurs. Apart from leading several digital projects across various industries, she has spoken at various digital-related events and is also a panel consultant on BFM Radio as a representative of OpenMinds™ and OpenAcademy.

Co-Founder of DriveFunnel

Xien Puo (XP)

XP currently runs DriveFunnels, a digital performance agency, with the goal of creating and optimising digital customer acquisition journey for brands. Currently, he supports multiple digital agencies to help plan and execute successful digital acquisition campaigns for their clients. His goal is to empower marketers through training by distilling digital acquisition into structural frameworks that will be handy and applicable for various marketing challenges.

Founder of OpenMinds™

Jan Wong

With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he’s been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.

Founder of OpenMinds™

Daryll Tan

Daryll’s entrepreneurial journey started at the age of 21. He has since founded more than 5 other businesses and was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, a part time Digital Marketing lecturer and a subject matter expert at BFM Radio.

Your Questions, Answered.

We’ve got the answers. Get more details on how you can grow in this course!

WHY SHOULD I JOIN THIS WORKSHOP?

Digital markeing is currently the easiest and lowest barrier to reach your audience and potential customers. Hence understanding the landscape and knowing how to manage and plan an effective digital marketing strategy is crucial to ones business.

WHO IS THIS WORKSHOP FOR?

Doors are open to all beginners with little to no prior digital marketing knowledge! Get ready to learn alongside students, graduates, designers, entrepreneurs, startup owners or, passionate individuals like you.

WHAT IS THE LEARNING OUTCOME?

At the end of this workshop, you will be able to plan your own digital campaigns, ad buying strategies and understand the best practices to optimise your campaigns in driving towards your goals!

BOOK YOUR SLOT TODAY!

Take your digital marketing skills to the next level now!

WHAT TO EXPECT FROM THIS COURSE:

  • 6 live web seminar sessions (worth RM 4,997)!
  • Alumni Community Support to network with likeminded people.
  • 1-ON-1 Mentoring sessions with mentors and practitioners (worth RM 3,997 per session).
  • Strategy Building Templates and Checklists used by real clients (worth RM3,997 per set).
  • Consultation and Agency Discounts, exclusive rates on us!
  • Access to Trusted Network to expand your digital network.
  • Talent Progression Roadmap to support your business and build your team.
  • RoundUp Analytics (1 year FREE subscription) worth USD 1,188 per year.

Total price worth RM 18,218 but only RM 3,000 today!

BOOK MY SPOT NOW!

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