DIGITAL MARKETING: Getting Started

Register to start your journey!

Digital marketing is so much more than just being on Facebook and Instagram!

As digital becomes more prominent, it is inevitable that digital marketing has become one of the biggest marketing channels that brands and business’s need to tap into.

But, when starting digital marketing, the first step isn’t to learn the skills of buying an ad or creating content, but it actually is to first have a digital mindset to see and plan things from a digital perspective in order set the foundation of your digital strategy. This is what this course is all about!

COURSE DETAILS

Dates:
13 September – 1 October 2021
Every Monday and Friday

 

 

Time:
6.00 pm – 8.30pm

Sessions:

6 Sessions over the course of 3 weeks.

In this session, we will look into the ecosystem and landscape of digital marketing. Identify the foundation of every digital strategy – Objective and Audience. 

It’s all about touchpoints! We will dive into understanding your customers/audience”s digital journey and how to reach them. 

Content is king! In this session, we will dive into building a content strategy and how to better manage content for various platforms. 

A look into planning an ad buying strategy including a step by step guide on how to create an ad campaign on Facebook. 

To know if your strategy is working, you need analytics. Here we will cover the metrics that you should be looking into when it comes to your strategy. 

Now it’s time to put everything together. We will go through steps on how to create a full digital strategy based on the previous 5 sessions. 

REGISTER HERE

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