Digital Marketing : Getting Started

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Class Details


Wednesday (Theory sessions) 5pm-7pm
Friday (Coaching sessions) 5pm-6.30pm

Online via Zoom Call

Course Description

Businesses today are relying on digital growth. Whether you are an entrepreneur or an aspiring digital marketer, this beginner friendly course will provide you with the fundamentals of digital marketing.

The step-by-step framework is designed together with industry professionals having years of experience in managing clients from multinational companies. This course can help you understand the key components in a successful digital marketing strategy to get the results you intend for your business or brand.

By the end of this course, you will be able to think like a digital marketer and design digital campaigns that resonate with your target audience.

Course Outline

Lesson 1: Identifying Business Objectives and Target Audience
  • Define digital marketing while exploring its current and future landscape.
  • Define market segments (industry) and the roles marketing have in each industry segment.
  • Define target audience, build target persona, and consumer empathy map.
  • Understanding the digital customer funnel.
  • Developing a digital customer journey.
  • Map out customer journey – planning, strategic and tactical.
  • Mark out customer touchpoint across various digital platforms and channels.
  • Understanding the content strategy framework.
  • Assessing which content marketing strategy meets specific marketing and business goals.
  • Develop the relevant messaging, core content and micro content.
  • Populating content calendar with key messages and distribution.
  • Outline the process for planning, strategising and executing social ad campaigns.
  • Identify ad data available on each platform and how it can be used.
  • Understanding what is UTM-coded links and Facebook pixel.
  • Analysis of key metrics (results) and optimise paid social strategies across different platforms.
  • Steps on data extraction from Facebook, Instagram and Google Analytics.
  • Understanding the importance of tracking for data sources.
  • Knowing which data and metrics is relevant to the platform.
  • Understand valid statistical techniques when analysing data from different data sources.
  • Best practices for search engine optimisation (SEO).
  • Identifying keywords and their use for marketing growth.
  • Improve page ranking for relevant terms.
  • Using keyword research tools and formulate SEO tactics for web content.

What's Included

Meet Your Trainers

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Celine Ting

Managing Director of OpenAcademy

Celine has led digital projects across various industries assisting brands in developing digital strategies, understanding digital media and also up-skilling digital competencies. She speaks at various events held by universities, startup events and is also a panel consultant on The Business Radio Station (BFM).
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Daryll Tan

Co-Founder of OpenMinds™ and Founder of FeedForward

Daryll was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has consulted international brands across industries and is a frequent speaker on digital marketing, leadership and entrepreneurship, a mentor at YCM and various startup communities, and a subject matter expert at BFM Radio.
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Jan Wong

Co-Founder of OpenMinds™

Listed in Forbes 30 Under 30 Asia 2017, Jan has been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.

Brands And Companies we have had the pleasure to up skill with

Hear From Our Happy Students

"Practical & Informative"

Amin Rahmat, KL Hop On Hop Off

Practical, informative and convenient learning in a relaxing environment. Trainers are well-informed on the company's background.

“Relevant Content”

Yee Ling, Skin Lab

Updated and relevant content with a great mix of practical and theoretical learning.

“Essential Skills and Knowledge”

Palani Muthu, Touch N’ Go

I have learnt more in-depth on target audience and funnel-driven marketing which are essential for a digital marketer. Now, I am able to define the consumer empathy map and identify my consumer persona.

Register your interest!

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