Digital Marketing: Getting Started

As you know that the digital space is vast and highly competitive in fighting for your audience’s attention. Digital Marketing is essential for prospective or current brands in order to stay ahead of the game! We want to equip you with the understanding of planning and executing your digital strategy to compete in this space, so join us as we break down the barriers of digital marketing!

What You’ll Be Learning

22nd-24th April 2020

Identifying Business Objective & Target Audience
  • Defining Digital Marketing, explore current and future landscape.

  • Define market segments (industry) and the roles played in marketing in each segments
  • Define target audience (TA), build a target persona and consumer empathy map.
Content Strategy, Planning and Management
  • Distinguish best practice and approaches for the primary social platforms utilised.

  • Determine the role of community management in social media marketing.
  • Outline the process for developing content campaigns (content calendar).
  • Populating content calendar with key messages, content mapping, distribution and measurement.
  • Develop a marketing strategy to increase targeted reach of the content.
  • Determine the key metrics for measuring and optimising content marketing tactics.
Campaign Planning & Customer Journey
  • Developing a customer journey and mark out customer touchpoints.
  • Create tactics for planning and controlling marketing spend according to business objective.
  • Defining which platforms suits the different campaign
  • Map the plan and budgeting against the goal and expected outcome for the brand.
Ad Buying - Planning
  • Outline the process for planning, strategizing and executing social ad campaign.
  • Create and manage a social ad campaign on Facebook, Instagram.
  • Identify data (results) available on each platform and how it can be used.
  • Analysis key metrics (results) and optimise paid social strategies across different platforms.
  • Selecting the appropriate social media platforms for specific campaigns.
Ad Buying - Remarketing
  • Plan and determine lifecycle marketing strategies.
  • Map content and channels to the customers' lifecycle.
  • Plan, execute and measure remarketing campaigns.
  • Gain basic findings from remarketing data source.
Understanding Analytics – Facebook, Instagram and Google Analytics
  • Data extraction from all Social Media Platforms.
  • Track (monitor) and modify digital content across social platforms.
  • Understanding which data is relevant to different platforms
  • Moving forward plans for different Platforms.
Web Optimisation – Search Engine Optimisation (SEO)
  • Define SEO and its role in digital marketing.
  • Identifying keywords and their use for marketing growth.
  • Developing an SEO strategy.
  • Improving page ranking for relevant terms.
  • Using keyword research tools and formulate SEO tactics for web content.
  • Compare results from different SEO tactics and approaches.
Developing a Digital Strategy
  • Developing a wholesome strategy involving all aspects of digital.
  • Explore different types of digital strategies for different industries and business problems.

Hear from our Students!

Speak with a Course Consultant!

Gain access to our friendly team to further understand our educational offerings and request for special Enterprise and / or Student packages.

Meet Your Trainers

Learn from skilled instructors with professional experience in the field.


Digital Consultant, Head of OpenAcademy

Celine currently manages OpenAcademy, the brainchild of OpenMinds™, with the goal to build a real unbiased learning experience for students, SMEs and entrepreneurs. She has led digital projects across various industries. She has spoken at various digital events held by universities and is also a panel consultant on The Business Radio Station (BFM) as a representative of OpenMinds and a resident trainer of OpenAcademy.


Co-Founder of DriveFunnel

 Driven by a strong passion to excel in the fast-paced digital industry, he has consulted brands from the Telco, F&B, FMCG, healthcare, education, hospitality, and retail industry. Ryan is also actively involved in tutoring and speaking engagements, and represents OpenMinds as a panel consultant on The Business Radio Station (BFM).


Founder of OpenMinds

With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he’s been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.


Co-Founder of OpenMinds

Daryll is the Co-Founder of OpenMinds™; together with his partners, growing the company’s valuation to USD5Million. He is also a part-time digital trainer at TAP by IACT and a mentor for FutureLab, Startup Weekend, Young Corporate Malaysians and iCUBE UK. He is actively involved in Entrepreneurship mentoring, Business/Partnership development, Social Media consultation, creative strategizing and also active in sharing his passion on entrepreneurship, leadership and social media to various media, organizations and events.

Your Questions, Answered

We’ve got the answers. Get the details on how you can grow in this course!


Why should I join this workshop?

Digital markeing is currently the easiest and lowest barrier to reach your audience and potential customers. Hence understanding the landscape and knowing how to manage and plan an effective digital marketing strategy is crucial to ones business.


Who is this workshop for?

Doors are open to all beginners with little to no prior digital marketing knowledge! Get ready to learn alongside students, graduates, designers, entrepreneurs, startup owners or, passionate individuals like you.


What’s the learning outcome?

At the end of this workshop, you will be able to plan your own digital campaigns, ad buying strategies and understand the best practices to optimise your campaigns in driving towards your goals!


What are my payment options?

The amount payable for this course is MYR 4,000 (early-bird price now at MYR 3,000) per student or MYR 5,000 for 2 students. You may opt to pay the full sum or a deposit first, as listed below:


Full sum of MYR 3,000 (Early-Bird) and MYR 4,000 (Normal Price) or


Refundable* deposit of MYR 1,500 with subsequent payments of (Early Bird) MYR 1,500 or (Normal Price) MYR 2,500 on the first day of class.


*Deposit is refundable up till 5 working days before the course commences


Is this workshop HRDF claimable?

Yes, it is! So do let us know if you would like to do so, and we will prepare the necessary documents!

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What Is

OpenAcademy is the brainchild of OpenMinds, a data-driven martech consultancy company based in Malaysia and Hong Kong. It is launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, graduates, startups and business owners to learn directly from industry professionals working in the field to give a real peek inside any industry.


Our past workshops include a 13-week course in Digital Marketing as part of our Breaking Down series, ‘Build A Simple Game’ Tech workshop and the most recent CSS workshop for Intermediates. For upcoming courses, join our newsletter below and follow us on social media to get the latest updates.

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