Breaking Down Digital Marketing

Every Monday & Wednesday, 7.30pm – 9.30pm

With the advancement of technology and the change in content consumption, it is safe to say that digital marketing has completely revolutionised the approaches that marketers take when it comes to growing a business over the past years.


It’s time face it head on and join us as we break down the barriers of digital marketing!


If you’ve ever wondered, how does Facebook ads work? What kind of pictures works best on Instagram? How do I know if my marketing strategy is working? These are some of the questions that will be answered during this Breaking Down series!


Certificates will be provided upon completion.

What You’ll Be Learning

6th January – 26th February 2020

  • Defining Digital Marketing, explore current and future landscape.

  • Define market segments (industry) and the roles played in marketing in each segments
  • Define target audience (TA), build a target persona and consumer empathy map.
  • Create tactics for planning and controlling marketing spend according to business objective.

Defining which platforms suits the different campaign

  • Map the plan and budgeting against the goal and expected outcome for the brand.

  • Create customer journeys and digital touch points. 

  • Distinguish best practice and approaches for the primary social platforms utilised.

  • Selecting appropriate influencers for individual projects and determine the strategy for outreach.<
  • Track (monitor) and modify digital content across social platforms
  • Identify metrics and KPIs for measuring impact of social media for the brand.
  • Outline the process for developing content campaigns (content calendar).

Populating content calendar with key messages, content mapping, distribution and measurement.
  • Develop a marketing strategy to increase targeted reach of the content.

  • Assessing which content marketing strategy meets specific marketing and business goals.


Create and manage a social ad campaign on Facebook, Instagram.
  • Different Ad types on Facebook and Instagram
Identify data (results) available on each platform and how it can be used.

  • Analysis key metrics (results) and optimise paid social strategies across different platforms.
  • Plan and determine lifecycle marketing strategies.
  • Map content and channels to the customers' lifecycle.
  • Plan, execute and measure re-marketing campaigns.
  • Design and execute best practices for A/B test across Facebook

  • Consider various reporting techniques to convey results.

  • Develop optimisation strategies to ensure overall marketing goals are met.
  • Describe potential outcomes, benefits, and risk when employing A/B testing and experiments.
  • Set up and apply A/B test for the brand.
  • Discuss Conversion Rate and how best to optimise results.
  • Data extraction from all Social Media Platforms.
  • Track (monitor) and modify digital content across social platforms.
  • Understanding which data is relevant to different platforms
  • Introduction to digital marketing via messaging apps – WeChat, Facebook Messenger, ChatBots
  • Community management tips via messaging platforms.
Identify, evaluate and design digital strategies that are relevant to the the messaging apps

  • Review best practices for digital marketing UX.

Explore and determine best practices on how on-site marketing works and how to optimise.

  • Evaluate the design, functionality, and effectiveness of landing pages.

  • Developing landing pages and lead generation forms for the brand.
  • Define SEO and its role in digital marketing.

  • Identifying keywords and their use for marketing growth.

  • Developing an SEO strategy.

  • Developing landing pages and lead generation forms for the brand.
  • Improving page ranking for relevant terms.
  • Using keyword research tools and formulate SEO tactics for web content.

  • Compare results from different SEO tactics and approaches.
  • Developing a wholesome strategy involving all aspects of digital.

Explore different types of digital strategies for different industries and business problems.

  • A scoring-session where students to share their work
Presenting certifications to students

  • Wrapping up the course


Hear from our Students!

Speak with a Course Consultant!

Gain access to our friendly team to further understand our educational offerings and request for special Enterprise and / or Student packages.

Meet Your Trainers

Learn from skilled instructors with professional experience in the field.


Digital Consultant, Head of OpenAcademy

Celine currently manages OpenAcademy, the brainchild of OpenMinds™, with the goal to build a real unbiased learning experience for students, SMEs and entrepreneurs. She has led digital projects across various industries. She has spoken at various digital events held by universities and is also a panel consultant on The Business Radio Station (BFM) as a representative of OpenMinds and a resident trainer of OpenAcademy.


Digital Consultant of OpenMinds

Currently leading the digital team, Ryan Ng is part of the core leadership at OpenMinds. Driven by a strong passion to excel in the fast-paced digital industry, he has consulted brands from the Telco, F&B, FMCG, healthcare, education, hospitality, and retail industry. Ryan is also actively involved in tutoring and speaking engagements, and represents OpenMinds as a panel consultant on The Business Radio Station (BFM).


Founder of OpenMinds

With years of marketing and analytics consulting experience under his belt, Jan is a seasoned entrepreneur and online strategist. Listed in Forbes 30 Under 30 Asia 2017, he’s been featured on various media, an accomplished speaker in digital marketing and entrepreneurship, a catalyst partner with organisations like Global Entrepreneurship Week, TechStars, and SGNEXT50 to continuously mentor and speak at regional workshops, events and conferences.


Co-Founder of OpenMinds

Daryll is the Co-Founder of OpenMinds™; together with his partners, growing the company’s valuation to USD5Million. He is also a part-time digital trainer at TAP by IACT and a mentor for FutureLab, Startup Weekend, Young Corporate Malaysians and iCUBE UK. He is actively involved in Entrepreneurship mentoring, Business/Partnership development, Social Media consultation, creative strategizing and also active in sharing his passion on entrepreneurship, leadership and social media to various media, organizations and events.

Your Questions, Answered

We’ve got the answers. Get the details on how you can grow in this course!


Why should I join this workshop?

Digital markeing is currently the easiest and lowest barrier to reach your audience and potential customers. Hence understanding the landscape and knowing how to manage and plan an effective digital marketing strategy is crucial to ones business.


Who is this workshop for?

Doors are open to all beginners with little to no prior digital marketing knowledge! Get ready to learn alongside students, graduates, designers, entrepreneurs, startup owners or, passionate individuals like you.


What’s the learning outcome?

At the end of this workshop, you will be able to plan your own digital campaigns, ad buying strategies and understand the best practices to optimise your campaigns in driving towards your goals!


Is this course HRDF claimable?

Yes, it is! So do let us know if you would like to do so, and we will prepare the necessary documents!


Are the fees refundable?

Fees are refundable up to 7 working days before the course commences.

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What Is

OpenAcademy is the brainchild of OpenMinds, a data-driven martech consultancy company based in Malaysia and Hong Kong. It is launched to provide a no-nonsense platform in sharing real, unbiased, non-theory driven programmes designed for students, graduates, startups and business owners to learn directly from industry professionals working in the field to give a real peek inside any industry.


Our past workshops include a 13-week course in Digital Marketing as part of our Breaking Down series, ‘Build A Simple Game’ Tech workshop and the most recent CSS workshop for Intermediates. For upcoming courses, join our newsletter below and follow us on social media to get the latest updates.

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